What is a Destination Management Plan?

    A Destination Management Plan (DMP) is a strategic framework for managing the environmental, social, and economic sustainability of visitor activity in a destination. We know that environmental and community values are important to residents and that the hosting of visitors is an important part of the local economy. A DMP will help manage the relationships between residents, visitors, businesses, and government so that we can protect and enhance Noosa as a great place to live and visit.   

    The aim of the DMP is to:

    • Establish a framework for the stewardship of the destination that balances community and business interests and that protects our unique quality of life and future sustainability.
    • Supports quality visitor experiences that respect and connect with our core values.
    • Balances the needs of Noosa’s communities with a vibrant local economy. 

    Why do we need a Destination Management Plan?

    Globally, the way we travel is changing. Visitors are seeking to connect more deeply to the places they visit. They are more concerned with the impact of their travel. They want to reduce their impact and are increasingly willing to give back and make a positive contribution to the places they visit. 

    There is an opportunity for this DMP to be a leading example of destination stewardship because Noosa is different by nature.

    What is a visitor economy?

    A visitor economy is anyone/business that indirectly or directly provides or promotes services to domestic and international visitors.

    How will the community engagement process support the development of a Destination Management Plan?

    As a great place to live and to visit, Noosa needs a DMP that celebrates our culture, heritage, and places while also protecting the quality of life and our core values as a community. 

    The community engagement process will seek to:

    • Host inclusive and authentic community conversations.
    • Identify mutual benefits and shared values, for the future.
    • Use diverse engagement tools and methods.
    • Draw from diverse data inputs including local knowledge, lived experience and other sources of information.

    How will my input be used?

    Your answers will be collected and collated to form a de-identified and aggregated view of community and stakeholder perspectives and priorities and will be used to inform the development of a draft Destination Management Plan.